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30 Worst Advertising Slogans And Taglines

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Posted on : October 12, 2019

Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not all slogans seem to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand’s slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.


Sitting On Faces Since 2001


The More You Play With It, The Harder It Gets


Nothing Sucks Like An Electrolux


After Dinner, You Can Stab Your Date


Good Luck


Something For Every Hole


The Best Things In Life Come In Cellophane


Wow Way


You Can Never Be Too Thin; Tastes As Good As Skinny Feels


Men Are Better Than Women!


Cheat On Your Girlfriend, Not On Your Workout


Went Shopping And Found This Ad Promoting Safe Sex


Imagine More Snacks Than You Can Imagine


She Can Have A Tummy… And Still Look Yummy!




The Beer That Beer Would Drink


Lose Weight Deliciously With The Aid Of Ayds




It’s Amazing What You Can Do With Two Fingers And A Thumb


It’s Not For Women


Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

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If We Can’t Have Fresh Air, At Least We Can Have Fresh Muffins


White Is Purity


You Only Know What You’re Made Of When You’ve Been Stuffed A Few Times


Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss


She’s Seen More Ceilings… Than Michelangelo; You’re Not Popular… You’re Easy


What Can Brown Do For You?


Spike Up Your Best Friend’s Eggnog When They’re Not Looking


Open Your Snack Hole

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